CMAT 110-002 Introduction to Mass Communication

 

Darrell Newton, Ph.D.

 

Our class, Introduction to Mass Communication meets on Tuesdays and Thursdays from 2:00 until 3:15pm in Fulton Hall, room 111. The class currently has no prerequisites but students should be familiar with WebCT.

 

My office is located in Fulton Hall, room 269. My e-mail address is dmnewton@salisbury.edu and my office phone number is 410-677-5060. Office hours will be on Tuesdays and Thursdays from 9:00am until 10:30am and from 4:00pm until 5:00pm.  Other meeting times may be available by appointment.

 

Course Objectives

 

This course introduces you to mass media through a basic history of print, film, radio, recordings, television, multimedia and more. Our class will analyze how these elements have affected society through basic communication and as major industries. The fundamentals of good study habits are expected, along with a desire to examine the impact of media upon our daily lives. Our class will also utilize Web CT as a learning tool.

 

Readings and Viewings

 

Assigned readings will come from our text, Baran’s Introduction to Mass Communication: Media Literacy and Culture – Third Edition.  Reading assignments will be given in class and posted on-line when appropriate. We will also examine excerpts from TV programs and films. Students need to be in attendance to understand how these will impact upon your study.

 

Discussions

 

Discussions of the assigned readings will be an important part of the class. All students should ideally participate.

 

Quizzes and Examinations

 

There will be two quizzes given this semester. The first will be on February 22nd and the second will be given on April 12th. Each quiz is worth 75 points for a total of 150 points. The midterm exam will be on March 15th during class time. It will be worth 150 points. The final exam will be given on May --- from 7:00pm until 9:30pm.  It will be cumulative and worth 250 points including extra credit bonus points.

 

Grading

 

The grading system is based upon a 500-point scale. The breakout of totals for your final course grade will be:

 

  500 to 450            A

  449 to 400            B

  399 to 350            C

  349 to 300            D

  299 and less        F

 

Absenteeism, Tardiness and Misconduct

 

As with many courses that you will take during your academic career, it is important that you get all you can from this one. Therefore, you are expected to be in class and on time.

 

If you repeatedly miss class for any unexcused reason, it will cost you 5 points off your final grade, per occurrence. Therefore, if you miss class a number a number of times, you could seriously affect your grade and your G.P.A.

 

Under the heading of academic misconduct, one can get into serious trouble if they engage in cheating, plagiarism or any other activities considered unethical by this institution or this instructor. Please note that Academic misconduct is considered a breach of academic integrity which may include, but is not limited to, the following:

 

a. Plagiarism: presenting as one’s own work, whether literally or in paraphrase, the work of another.

 

b. Cheating on exams, tests, quizzes: the wrongful giving or accepting of unauthorized exam material and/or the use of illegitimate sources of information. This includes tests given in WebCT.

 

c. Illicit collaboration with other individuals in the completion of course assignments.

 

d. The use of fraudulent methods in laboratory, studio, field work or computer work.

 

e. Other acts generally recognized as dishonorable or dishonest which bear upon academic endeavors.

 

For more information regarding student misconduct please consult the Student Policy on Academic Integrity on pages 32-34 of your SU student handbook or go to: (www.salisbury.edu/Students/handbook/welcome.html) and search for “academic misconduct.”

 

The CMAT department expects that all students will read and understand the University’s policy on academic misconduct and thereby agree to honor these standards.  The CMAT department considers academic dishonesty as a serious offense and ALL incidences are subject to disciplinary action including, but not limited to, separation from the university. The entire policy on Student Academic Integrity and Procedures is published on pages 51-52 of the Student Handbook.

If you have a physical, mental, or learning-related disability, please obtain documentation from Disability Support Services (DSS) at 543-6082. Once I have received the appropriate documentation, I will make every effort to accommodate your needs.

In closing, please remember that this class, besides being educational, is also designed to be enlightening and challenging. Please do not hesitate to make the absolute best of it that you can. Ideas, input and intelligent responses are always welcomed.

 

If I can be of any assistance to you during your time with me or otherwise, please do not hesitate to let me know.

 

 

Introduction to Mass Communication Roster of Events for spring 2007

Week One:

  • Class Overview and WebCT Introduction
  • Class Introductions, Upcoming Projects and Assigned Readings  

 

Week Two:

  • Chapter 1: Mass Communication, Culture and Mass Literacy

 

Week Three:

  • Chapter 2: Books

 

Week Four:

  • Chapter 3: Newspapers
  • Quiz One

 

Week Five:

  • Chapter 4: Magazines

 

Week Six:

  • Chapter 5: Film

 

Week Seven:

  • The Midterm Review
  • The Midterm Examination

 

Week Eight:

  • Spring Break

 

Week Nine:

  • Chapter 6: Radio and Sound Recording

 

Week Ten:

  • Chapter 7: Television
  • Chapter 8: Cable and Other Multi-Channel Services

Week Eleven:

  • Chapter 9: Video Games
  • Chapter 10: The Internet and the World Wide Web
  • Quiz Two

 

Week Twelve:

  • Chapter 11: Public Relations
  • Chapter 12: Advertising

 

Week Thirteen:

  • Chapter 13: Theories and Effects of Mass Communication

 

Week Fourteen:

  • Chapter 14: Media Freedom, Regulation, and Ethics
  • Chapter 15: Global Media

 

Week Fifteen:

  • Class Presentations
  • Final Review before the Final Exam

 

Week Sixteen:

  • Independent Study

 

 

The final exam will be given on May 18th from 1:30 until 4:00pm.  It will be cumulative and worth 250 points.