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Research Interests: Persuasion/Media
Effects, Media and Culture, International Media and Production
Aesthetics and Criticism.
Sample Grant Activity
Project
ECLIPSE
Sample
Publications
Does background music
really help radio commercials? The effect of involvement on ad
recall. The Journal of Radio & Audio Media, 18 (2), 158-175.
Student-generated
multimedia as a means to meaningful science education. Journal
of the International Society of Teacher Education, 15 (1), 50 –
59.
Recall of television commercials as a function of viewing
context: The impact of program commercial congruity on
commercial messages. Journal of
General Psychology,
127 (4),
383-396.
Images from the past: Mythical narratives and
television. Journal of Visual Literacy,
20 (1),
89-100.
India and its media: Commercialization, liberalization
and democratization. Global media economics:Commercialization, concentration and
integration of world
media markets
(pp. 255-265).
International communication: Expectations and cultural
dissonance. Feedback,
44 (1), 1-6.
Japan: Faculty and curriculum development seminars,
part III. Liberal
Education,
85 (2), pp.
42-45.
Diversity remains an elusive goal. Communicator.
pp. 18-25.
Sample Productions
American Negro
Spirituals: Conversations with the American Spiritual Ensemble.
Radio Documentary aired on Public Radio WSDL 90.7 FM.
Access Salisbury: Helping disabled
persons. Informational short for the Salisbury, MD,
Mayor's Council in support of Disabled People aired on TV 14.
Say No.
Television Public Service Advertisement for FIPSE, the U.S.
Department of Education Funds for the Improvement of Post
Secondary Education.
Healthy Heart.
Radio Public Service Advertisements for the New York State
Department of Public Health, Cayuga and Tompkins County.
Covers.
Television commercial for the Advertising Awards in
Indianapolis, Indiana.
American Slang.
A short film on the use of slang in the American language. |
