cmat 131     sharma

Your job is to develop a proposal for advertising Bigelow tea through radio and TV commercials. Bigelow tea comes in variety of flavors in bags to make hot tea. Go to www.bigelowtea.com to familiarize yourselves with the brand.

To create a market for Bigelow you need to do a thorough audience analysis.  Your analysis should contain these elements:

Primary, secondary and tertiary audience with detailed demographics and psychographics.

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