Assignment 3

cmat 131 sharma

SCRIPT FOR 30 SEC. TV COMMERCIAL 25 POINTS

1. Write the script for a :30 TV commercial for Bigelow tea; and

2. Prepare a storyboard for the same ad.

3. Attach a separate sheet of paper with details on your primary audience, the CSP and the appeal you will be using in the ad.

The client does not wish to have any celebrity endorsement type of commercial.

GUIDELINES AND PARAMETERS

1. Read materials discussed in class. Familiarize yourselves with the language/grammar of television/film.

2. Use the correct TWO COLUMN format used in TV copy.

3. Video is on the left column and Audio is on the right column.

4. USE ALL CAPS IN THE VIDEO COLUMN.

5. Sound Effects (SFX) IS ALWAYS IN FULL CAPITALS.

6. MUSIC IS IN FULL CAPS AND UNDERLINED.

7. For the storyboard follow the standard format: drawings in the picture cells and written copy (for the audio) underneath the picture cell.

8. Use proper SLUG (ID) to identify your script.